I make brands profitable and memorable.
Working at the intersection of human curiosity and business outcomes for 22 years, I believe delightful executions led by simple insights are the keys to building product loyalty and brand longevity.
Recent
experience
Easygo | Stake | Kick
Brand and UX Writer / Strategist
Apr 2024 — Mar 2025
2degrees Mobile
Copy and Content Specialist
Mar 2021 — Mar 2024
Cheil
Copy and Strategy Lead
Jan 2020 — Jan 2021
Vodafone
Senior Digital Content Lead
Apr 2016 — Nov 2019