Web simplification
For Stake.com, Affiliate Marketing accounts for a significant portion of their revenue. My mandate was to take the exisiting Affiliate Marketing funnel and reimagine it from the ground up with a view to streamline the process and increase its appeal to new affiliates.
The existing design sectioned the information into multiple, unnecessary tabs with almost no visual relief and no clear path to action for a new affiliate.
The new layout built the product into a single flow page with fewer tabs. The benefits of the program were laid out with increased clarity and helpful features like downloadable templates were made to stand out.
Setting the right tone
In addition to the visual overhaul, the landing page also featured a new brand video for the Affiliate Program which outlined the benefits and drew a visual roadmap on getting started.
ebook development
The following ebooks were written respectively for PwC and COMPAC S.r.l. - a leader in the food packaging industry. These books offered an in-depth analysis into food supply & integrity, and best practices in the food safety industry.
