Better user experiences one interface at a time
These examples demonstrate my ability to simplify product complexities to drive faster adoption, translate jargon to suit specific target audiences and draw simple, linear roadmaps to aid in product understanding and usage.
People Speak > Techno Babble
When 2degrees introduced 5G, they wanted to describe the utility without drilling into tech specs. Enter the 5G’s - George, Geena, Gavin, Gladys and Gus. Each persona described real-life uses for 5G in bite sized blurbs.
Conversation > Talking Points
To reiterate the message of cyber security to young people, 2degrees put aside the checklist and tapped into kidspeak instead. The result was an authentic conversation, rather than a sermon.
Nudges > Instructions
The challenge was to influence smartphone behaviour without a software nudge. The solution was using concise language to help users feel personally accountable and simplifying actions to improve the chance of success.
Demonstrating > Describing
Unlimited Travel SIMs came with a unique proposition - the ability to buy data at one upfront cost based on the duration of one’s stay. Rather than draw this information out into a help page, we explained the idea and the pricing tiers using a simple animation to augment the written message.
Laying out > Layering
Our challenge was to explain a new set of loyalty tiers without overwhelming the user with language. The solution, once again, proved to be a visual one that got the idea across in a few taps.